Amdocs Acquires ChangingWorlds
Let’s face it — the economy is a mess. Cost of living is up, stock shares go on hourly roller coaster rides you normally have to wait in line for hours to ride at Six Flags, and now people are trying...
View ArticleMy Inner Social Luddite
Just a brief note today, a discussion of social CRM from an anti-social person. It isn’t that I’m not incredibly jazzed about the possibilities and potential of CRM 2.0 — far from it. The idea of a...
View ArticleVarolii Adds SMS to its Automation Repertoire
Looking to take advantage of the growing number of consumers using their mobile devices to conduct business, Seattle–based proactive outbound communications company Varolii recently unveiled the latest...
View ArticleAn American Retail (Customer Service) Success Story
Not too many retail brands can say they’ve lived to see 50, but at Lands’ End, fifty is a proverbial beginning. Founded in 1963 by a sailor/ad copywriter Gary Comer, the brand was born with one simple...
View ArticleThe Future of Personalization
Yesterday, marketing technology company Neolane announced the results of a survey conducted with the Direct Marketing Association (DMA). The survey of more than 200 marketers indicates an increased...
View ArticleThe Retailer’s Post-NRF To-Do List
The breathtaking pace of new technology has retailers pulled in many directions. The question on everyone’s mind is how to better connect with and sell to customers by leveraging technological...
View ArticleThe Truth About Marketing to Millennials
Earlier this week, global customer experience management provider SDL released the findings from a study tasked with evaluating how millennials interact with brands and marketing campaigns. The...
View ArticleAmazon Fire: The ‘Shopping Machine That Calls Itself A Phone’
In an announcement that surprised basically no one, Jeff Bezos introduced the Amazon Fire during a presentation in Seattle yesterday. The phone is designed for “Amazon’s most engaged customers,” and is...
View ArticleMcDonald’s Is Hurting, But a Marketing Turnaround Is on the Way
It’s no secret that McDonald’s is hurting. Yesterday the company reported that sales in the United States were down by 2.6 percent in the first quarter of 2015 and that global profit has declined by 33...
View ArticleMarketers Struggling to Produce Emotionally Engaging Content, Study Finds
40 percent of marketers struggle to apply intelligence from behavioral and attitudinal data to create valuable content, according to a study conducted by Forrester on behalf of cognitive content...
View ArticlePersonalized Ads Yield Three Times Performance, Study Finds
Personalized ads yield, on average, three times the performance of standard display ads, according to a study by digital ad platform Jivox. The study looked at more than one billion personalized ad...
View ArticleQubit Highlights Techniques for Competing with Amazon
Amazon is probably the greatest source of competition for most retailers these days, whether they are pure-play e-commerce outfits, have physical store locations, or are attempting to provide a...
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